Why do we need a website?
Today, Internet is revolutionizing entire markets, allowing all large or small businesses, the same opportunities to market their products, services and information on the Internet in an effective and appealing manner. A well-designed and well-organized website plays an important role in it. It has become a vast resource of information for business people as well as students as they discover the advantages of getting online: the ease of use and the most cost-effective means of advertising in daily life.
Responsive Web Design (RWD)
Responsive design is the key to ensuring a consistent brand experience and has become an essential trait for all websites. And this is due to the dramatic increase in web surfing from smart phones and tablets. A responsive design allows website to be fully functioning on every aspect regardless of what device the user is on while surfing on internet.
Our Responsive Approach
AS Websmart responsive design approach means that your website or application will give users a great experience on their chosen device. The result? Higher conversions, stronger brand loyalty and the ability to capture new customers while they are on the move. We can provide an optimised user experience to makes it easy for them to read and navigate with a minimum of resizing, pinching, and scrolling. It also shows your brand to its best advantage and makes your website future proof.
Adaptive Web Design (AWD)
AWD is basically the same as responsive design and shares many of the same ideals and goals. The main difference however is that the changes are made on the server side rather than the client side. Adaptive websites are designed to respond and adapt to different screen sizes using responsive techniques, and to adapt to different User requirements based on different device capabilities.
With adaptive delivery, the most significant difference is that the server hosting the website detects the devices making requests to it, and uses this information to deliver different batches of HTML and CSS code based on the characteristics of the device that have been detected. It also encompasses a range of other strategies which, when combined with responsive design techniques, enables you to deliver the best possible User experience to the widest possible audience. This means the most User friendly way, depending on the particular device being used to access your website
Both User Experience (UX) and User Interface (UI) are equally important, If you work in a business that aims to get its customers to do something, like buy a product or use a service.
But, UX does not equal UI
The quality of a user's experience influences that person's level of trust and confidence in your business and compels them to act (or not act). The interface, in turn, gives them a means by which to act. In other words, while the UI is a point of interaction, UX is the interaction itself.
Achieving good UX requires a strategy that places people at the center of the design process. Personas, messaging frameworks and experience maps synthesize user research and ensure that we're making design decisions based on what we know about the people who will use our product.
In the presentation below, we provide additional clarity on the differences between UI and UX, as well as some tips on how organizations can hone their UX thinking to deliver greater value to customers.